“folkore fashion for the urban red-riding-hoods!”

Piroshka is a Berlin and Budapest based fashion brand.
The inspiration for her women’s collections come from hungarian folklore heritage and their neighbour cultures and fusions in an unique own eclectic aesthetic. The designer herself has two hearts and minds, since she was born in Berlin, but partly spent her childhood in Hungary. Since than her hungarian heritage fascinated her in a romantic and sentimental way, while living and growing up in the multicultural and vibrating metropol of East Berlin.
In Piroshka the designer found a way to reflect and treat, what she calls, her cultural schizophrenia, which is also emblematic for the many clashes through Globalism today.

Piroshka’s ideal is, to keep traditional regional textile handicrafts alive and encourage cooperations with traditional manifacturers and folk artists. Furthermore enhance regional production for sustainable and economic reasons.
Combining east European tradition and folklore with urban fashion, thus resulting a new context, will attract new market and furthermore stimulate cultural dialogue.

Once upon a time…?

There is a girl called Piroshka, that grew up in happy childhood in a little village in a little country, raised by her grandmother. In the trails of the riverside jungle she could live out her desire for adventures, not imagining, that one day she would get from here to a vibrating cosmopolitan metropolis, full of fairy tail like sensations and colours. In midst of these honey sweet temptations she buoyantly tasted the many many flavours and forms, melting in more and more.

As she prospered, she got more and more overwhelmed by a feeling, a desire, that she could find her own forms and colours through her many-coloured heritage. So she set off to liberate herself from the power of definition. Contradictory emotions guided her on her way: the passion for renewal and inseperable insistance on traditions. Through this dualism she became a modernizing traditionalist, a never resting soul  that searches for her future in the past.

In Piroshka, past and future, tradition and modernization, regionalism and globalism fusiones into one entity. Under her hands, the repertoire of traditional hungarian folk art and costumes becomes alive and can become fashion. If you don’t believe it watch out, watch this!

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red hot hungarian folkore fashion for the urban red-riding-hoods!